From Plastic in the Ocean
to the Streets of Madrid

An artistic milestone in the fight to protect our oceans. 

The first Menina decorated with
plastic recovered from the sea

At imagin, we launched the Menina #imaginxtheocean together with Gravity Wave, a piece created by the artist Antonio Azzato. This Menina is a work of art that incorporates fishing nets recovered from seas and ports thanks to our community, symbolizing the importance of protecting our oceans. Painted in shades of blue evoking the sea, it wears a dress decorated with net fragments that tell the transformation process developed by Gravity Wave to turn these materials into art.

The Menina conveys a strong environmental commitment, highlighting the importance of reusing marine waste and giving it new life. A project that joins the cultural legacy of the Meninas Madrid Gallery.

imagin x Gravity Wave

Joining forces to free the oceans of plastic

Since 2021, together with Gravity Wave, we have removed over 100,000 kg of plastic from the sea, thanks to the active support of our community, who take part in the clean-up efforts and contribute through their use of our financial products and services

Gravity Wave, together with a community of traditional fishermen, recovers fishing nets and plastics from the Mediterranean and its ports and transforms them into long-lasting products, promoting the circular economy through the #PlasticFreeOceans commitment.

What does this Menina represent?

The decorative elements reflect each stage of the process that Gravity Wave applies to reintegrate plastics, promoting the circular economy.

Collection of plastics and fishing nets from the Mediterranean and its ports.

Recycling and shredding of fishing nets into smaller pieces.

Transformation into panels for furniture and decoration.

An initiative made possible by you

Join imagin and help clean up our seas and oceans.

Impact of the collaboration:

  • 100,000 kg of plastic removed from the Mediterranean and its ports. 

  • Main waste: Polyethylene (PE). 

  • Other waste: Polyamide (PA) nets and polypropylene (PP) ropes. 

  • 64 collection points in Spain in partnership with fishing ports. 

  • Collections also in Greece, Italy and Egypt

Discover how you can keep
helping to clean up the oceans

Find out more

Thanks to the support of:

Logo Ayuntamiento de Madrid Logo Asociación Empresarial Comercio Textil Logo Madrid Capital de Moda

Project driven by:

Antonio Azzato imagin Gravity Wave

We are what we do

We have been a Certified B Corporation™ since 2020. Discover more here.